We are given 9 wheels, each labeled “Wheel of Y”. No matter how many time we spin the wheels, they always land on the black sector.

A few insights are needed to break into the puzzle.

1. Each wheel represents a word or phrase X that can be used to form the phrase “X of Y”.
2. Each black sector represents an expression of surprise, frustration, or otherwise related to losing.
3. Each losing word is a substring of the X phrase of the wheel containing it.
4. The X phrases without the losing substring fit exactly into the rest of the sectors.

By using the losing word to align the X phrase (remember wheels are cyclic), we can place a single letter in each colored sector.

Boy Scouts of America
	B	O	Y	S	C	OUT	S
The Triplets of Belleville
	T	H	E	T	RIP	L	E	T	S
Crack of Dawn
	C	R	ACK
Soldier of Fortune
	SOL*	D	I	E	R
Admission of Guilt
	A	D	MISS	I	O	N
Frame of Reference
	F	R	A	M	E
Colossus of Rhodes
	C	O	LOSS	U	S
Comptroller of the Currency
	C	O	M	P	TROLL	E	R
Diet of Worms
	DIE	T

Each prize symbol appears exactly 5 times aggregated across the wheels, once each in 5 of the 6 colors. If we order the letters for each prize in rainbow order, there is a unique 6 letter word that can fit with the missing color as a blank. The letters used here spell out AMATTERO, but we're not done yet.

At this point, we have the prize icons, and the words obtained from aggregating and ordering the colors. Each icon and word pair can be combined to get an associated object or entity. If we index the prize amounts (in hundreds) into these associated words, we get the letters FLIFEAND.

Prize	ROYGBP	Missing	Full ROYGBP	Association	Amount	Indexed
	M_SCOT	A	MASCOT	FREDBIRD	1	F
	SODIU_	M	SODIUM	LITHIUM	1	L
	PONYT_	A	PONYTA	RAPIDASH	4	I
	MO_HER	T	MOTHER	FANTINE	1	F
	LE_TER	T	LETTER	HIEROGLYPH	3	E
	TRIB_S	E	TRIBES	ISRAEL	4	A
	A_CADE	R	ARCADE	PACMAN	6	N
	S_CCER	O	SOCCER	SOUNDERS	5	D

Reading out the missing letters followed by the indexed letters, we get A MATTER OF LIFE AND, which is a cluephrase that completes to DEATH.